012023
Food Factory
Visual identity
Visual identity for Food Factory, a food court brand in the Lake Geneva region, designed to suggest at first glance an offer that blends freshness and indulgence. From the logo to the pictograms, colours and patterns create a friendly world, carried through to stationery and social media. Brand guidelines and Figma templates let the team bring the identity to life day to day.
Brand guidelines, cover1 / 6
022019 – 2020
Spaces and scenography
3D visualisation and digital media
3D visualisations of stands and event scenography for fine watchmaking houses, created at Live Teams as a Digital Project Designer. From Baselworld to Geneva Watch Days, these photorealistic renderings turn concepts into spaces, materials and light: images designed to showcase each brand’s world and guide clients’ decisions before anything is built.
Brand lounge · layout and lighting
Ulysse Nardin, Geneva · reception desk1 / 15
Ulysse Nardin · reception space, Geneva
Brand lounge · layout and lighting
Ulysse Nardin · exhibition, Paris
Balenciaga chapel · brand exhibition and gala dinner
TAG Heuer · SIHH stand
Competition entry · display case scenography
H. Moser & Cie · SIHH lounge
Reception lounge · layout and materials
Baselworld · Les Ateliers
Independent brands area · corners and reception
032022 – 2023
Pablo
The agency and its content brand
Two identities for the same company. Pablo Market, in April 2022, carries the content creation and affiliate business: a speech bubble enclosing the word Market, a monogram derived from it, and a purple in five values. Pablo Consulting, in November 2023, carries the services business: a more restrained, almost purely typographic treatment. Two deliberately distinct registers, built on the same set of rules · variants, palette, clear space, misuse and application examples.
Switch from one brand to the other: the page stays the same.
Pablo Market · logo and colour codes1 / 5
Pablo Consulting · logo on a light background1 / 5
042020
Move
Identity and sub-brands
Identity for a sports activity brand, built as a family: Move for the parent brand, then Move eat, Move lab and Move retreat, each with its own colour and its colour, black and white versions. In this project the work is less about a logo than about a system: the guidelines set out correct use and misuse, the typography, and apply everything to textiles, badges, stationery and two versions of the business card.
Brand guidelines, cover1 / 6
052022 – 2023
Trust Info
Identity and materials
Visual identity for an IT services provider, built around a logo designed to inspire trust and convey both rigorous service and close, personal support. A palette rooted in the digital world, in reassuring tones, structures every application: identity sheet, type system, business cards and an A5 leaflet presenting the services.
Identity sheet · logo variants1 / 5
062024 – 2025
Gilles Le Traon
Brand identity
Visual identity for Dr Gilles Le Traon, a surgeon specialising in cosmetic and reconstructive breast surgery and robotic hair transplantation. The logo pairs a handwritten signature with a stylised portrait, included at the practitioner’s request, to give his communication a personal, recognisable touch. Brand guidelines structure this world and its applications to stationery, social media and a website mock-up, followed by new adaptations in 2025.
Brand guidelines, cover1 / 4
072020
Swissautoglass
Promotional materials
Harmonisation of the materials for a Swissautoglass promotional campaign, in partnership with the AVIA service station network: posters for the payment terminals, fuel nozzle sleeves and an A4 sales document. The work focused on information hierarchy and visual consistency, reconciling the two brand identities so the offer reads at a glance on materials seen for only a few seconds.
Poster for the payment terminals, in context1 / 3
What’s next
A creative eye, digital expertise
Visual design is part of a career in which digital marketing and web project management have played a central role since 2020: customer lifecycle, automation, data analysis and product coordination. This dual skill set lets me connect creative choices to a project’s real-world goals, with as much attention to identity as to effectiveness and user experience.
Explore my full background PDF (opens in a new window)A project, an opportunity or simply want to talk? Get in touch: